Mad Head Games is officially changing its name to Saber Serbia and Saber Bosnia & Herzegovina

SGA,
website team
25.09.2026.
Renowned regional video game development studios are aligning with Saber Interactive’s unified global brand strategy ahead of the release of Clive Barker’s Hellraiser: Revival.

Video game development studio Mad Head Games has officially announced a comprehensive rebranding of all three of its branches; moving forward, they will operate under the names Saber Serbia (teams in Novi Sad and Belgrade) and Saber Bosnia and Herzegovina (team in Sarajevo).

This move marks the culmination of a multi-year integration process that began when the studio became part of the Saber Interactive group in 2020. Within the global operational structure, the regional studios retain their local leadership, culture and operational autonomy, while releasing their projects under the unified, globally recognized Saber Interactive brand.

"Mad Head Games represents the foundation of everything we have built and we are incredibly proud of our history," said Nenad Tomić, the studio's CEO. "Adopting the Saber identity reflects our evolution into an integral part of a global network of 13 studios. Although our name is changing, our creative energy, local teams and commitment to creating top-tier games remain the same. The projects we are working on are continuing at full speed—just under a new name."

The studio’s rebranding comes in the year the company celebrates its 15th anniversary and coincides with another very important date: on October 8, the team will launch its first official title under the new identity – Clive Barker’s Hellraiser: Revival. In addition, the studio will make its first official public appearance under the name Saber Serbia at the upcoming industry conference DevGAMM FTW!, while active work continues in the background on multiple unannounced projects.

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