The Serbian Games Association (SGA) is a non-governmental, non-profit organization dedicated to the development of the Serbian gaming industry. Our members are teams, companies and individuals engaged in the production of video games in Serbia, as well as other services related to the currently most developed entertainment industry in the world. We are committed to our member companies as well as the game dev community and the ecosystem at large.

Our goal is to increase the competitiveness of our members on the global market, to create the best possible conditions for creating and publishing video games in Serbia, as well as to improve the talent and creativity of people involved in the sector. All this is done with the help and support of our partners and friends, and with the coordination of activities and initiatives with representatives of the Government of Serbia, other business and non-profit organizations, the education sector, as well as other associations of the entertainment industry.

SGA was founded in March 2018 in Belgrade, following the example of similar organizations that provide support to the gaming industry sector in some of the most developed economies around the world. We deliver educational programs, establish new partnerships, conduct research and participate in numerous processes that support the quality, development, growth and internationalization of Serbian gaming products and companies.

Our Team

Relja Bobić

Program Director
Relja is the author of numerous cultural and artistic projects realized in Serbia, as well as throughout Europe, in the USA and Canada. He is active as an independent curator, manager in the field of arts and cultural events, music promoter, radio author and translator. He has initiated and participated in hundreds of events, founded four international festivals, conceived many exhibitions, conferences, publications and informal educational programs. In 2012, he was one of the founders of the creative hub Nova Iskra, and later the European Creative Hubs Network. He prefers to design physical and cognitive spaces where young creatives can collaborate and create in new ways.

Kristina Janković Obućina

Executive Manager
In charge of member relations, ecosystem building, our programs, as well as events and initiatives, Kris is here to communicate with relevant stakeholders and provide all information about Serbia's growing gaming ecosystem. With a strong background in journalism, communications, project management and dozens of trophies on her PS4 profile, she is always in the mood to talk about gaming and find a way to support young creatives and new projects. She has been with SGA since the very founding of the association and is dedicated to developing the domestic gaming industry and the visibility of our teams, companies and games locally, but also globally.

Isidora Veljković

Program Coordinator
Isidora's love for theater, film and playing games led her to enroll at the Academy of Arts in Belgrade. She started her professional career in production, working on various short, low-budget and guerrilla films. Later, she joined commercial projects and worked in the organization departments, where she gained experience in the process of executive production of long and complex projects. Her broad interest and need to constantly learn and develop skills drive and motivates her to get to know the creative video game industry, and contribute to its further development. She likes to spend her free time on social engagement in various self-organized collectives.

Nenad Jovanovski

Project Manager
Although he has a formal education related to agriculture, he entered the world of IT through Startit. He acquired informal education by working in the Scout Association of Serbia, where he created and led projects. At SGA he will deal with project management and leadership of the Creative Tech Serbia supercluster. He had the opportunity to develop partnerships for the European region, as well as to work and volunteer in Germany and South Korea. He turned his love for nature into the startup Bifrost, which is developing a biodegradable substitute for plastic.

Our board

Marija Ilić

President, SGA Board
Marija Ilic is co-founder at Two Desperados, a video games development studio. Marija is also the Chair of the Board at Serbian Games Association and a Google for Startups Accelerator mentor. With her first love being video games it only seemed natural to pursue her career in creating fun, challenging and addictive casual games. Marija is an Experienced game producer and project leader with 15+ years of experience in leadership roles in IT and video games development. Both technical knowledge and background in games, movies, literature, art, are giving her a strong ability to interact with various team types while working on a project.

Uroš Banješević

Mad Head Games
As one of the pioneers of game development in the region and the main creative director of the Mad Head Games studio, Uroš has ten years of experience in the field of 2D and 3D art, animation and game design. Apart from being one of the founders of the Mad Head Games studio and one of the pioneers of game development in Serbia, Uroš is also the winner of a number of global awards in the field of digital graphics. He has led MHG studio's teams in more than 30 projects, he has learned a lot about defeat, perseverance and success. Today, Uroš rightly changes his status as a junior programmer to an industry veteran.

Nikola Čavić

GameBiz consulting
Nikola Čavić is the founder of GameBiz Consulting, an agency specialized in working with companies in the video game industry sector. Nikola is also one of the founders of the Serbian Games Association. Prior to that, he held the position of Development Director at Nordeus, for seven years, where he played a key role in the business development of their most successful product - Top Eleven, as well as in the corporate development of the company. Prior to Nordeus, at CCP Games in Reykjavik, he was responsible for the sales and global distribution of EVE Online during his 5 years at the company.

Marko Dimitrijević

A great lover of IT technologies and someone who is always there when you are in trouble and who will help you with their advice and IT experience. He is currently working as a marketing director at the gaming company Sozap, he is in charge of the entire marketing performance of this company and their games. Lecturer at the Internet marketing course of the Level up Educational Center in Niš. He has experience in various branches of digital marketing and is happy to share it with beginners in this field. He loves business challenges and a good ROAS!

Mihajlo Džaril

Fortuna esports
Mihajlo Džaril is the founding CEO of Fortuna Esports, a leading regional organizer and producer of gaming content. Graduated from the Faculty of Law in Belgrade, he began his career as a lawyer, and then moved on to become a consultant in the Advisory department at EY with a focus on EU-funded projects in Government and Public Sector. Mihajlo founded Fortuna in 2016 and quickly developed it from a small start-up to a trusted partner in the esports industry dedicated to creating world-class gaming content in our region.

Miloš Đuričanin

Since 2018, as part of Nordeus, Miloš has been managing strategic initiatives for the development of the local gaming industry, to improve formal and non-formal education, strengthen the gaming startup ecosystem and improve the business environment, with a special focus on strengthening the capacity of ecosystem organizations and professional communities. Prior to Nordeus, Milos worked for more than 7 years in the Serbian Association of Managers, managing programs and business development. Since 2021, Miloš is a member of the SGA board and is leading the development of the Nordeus Foundation.

Ana Uzelac

Bunker VFX
Ana Uzelac obtained a PHD in Digital Arts on the University of Arts in Belgrade. She is a VFX Supervisor, Producer, and co-Founder of Bunker VFX animation and post production studio. Upon graduation she focused her professional work on digital compositing working on TVC’s and feature films for local and foreign productions. Driven by passion to create high-end game trailers, builds with Kosta Mihailovski Bunker VFX in 2014. Today, studio is on the world map gaming industry, constantly improving master skills, investing in young talents and technology.

Our founders