SGA Insights: Chinese players are already in your game

SGA Insights 24.11.2026.
Time 2 PM - 3 PM
Language English
Location Zoom
Price free
REGISTER

SGA Insights: Chinese players are already in your game

How well do you really know the players coming from outside the Western market? Do you know what attracts them to your game, what repels them and why they decide to give it a chance? Does the market that seems far away and hard to reach hide an audience that is already waiting for your title? And how do you tell the difference between an opportunity worth taking and a market you shouldn't invest time and resources into? In a world where distribution boundaries are no longer audience boundaries, understanding players can be your greatest competitive advantage.

About a third of Steam users run it in Chinese, and many games made in Serbia already have Chinese players, whether the studio planned for it or not. In this webinar, Wojciech shows how to see what those players think of your game, using Chinese Steam reviews and the free China Radar. You will learn which small changes to content, the store page and in-game events make players stay and buy, and when China is worth the effort and when it isn’t. Send your game by November 19 and we’ll look at a few games live.

The lecture lasts 45 minutes, with an additional part for questions and answers.

Webinar is held on Zoom (passcode: 2bGgZi).

 

Before the webinar, you can also check your own sense of how Chinese players rate six well-known games on Steam in the quiz at this link.

Add an event to your Google Calendar. This edition of SGA Insights is open to everyone!

Wojciech Jaworski,
Founder, YLX i Huqiao Games
About the lecturer

Wojciech Jaworski (严立行) is the founder of YLX and Huqiao Games, a China marketing team that has worked on 90+ Western games. He has worked with China since 2012, speaks Mandarin, and runs the China Radar, a free tracker of how Western games do with Chinese players on Steam.

View all programs