Game dev meetup – powered by Matryoshka

SGA General 11.09.2026.
Time 6 PM - 10 PM
Language English
Location Nova iskra, 43 Gavrila Principa Street, Belgrade
Price free
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Game dev meetup – powered by Matryoshka

Back to Work

After the summer break, we’re back in front of our computers and ready to cover topics on different sides of the video game industry. We’ll talk about what happens when a company moves from mobile to PC games, how marketing starts long before the game’s launch, what it takes to grow content into a brand that gathers audiences, and share new perspectives and experiences from the industry. Regardless of whether you rested this summer, worked on a new game, or just gathered strength to continue, it’s time to get back to work, exchange experiences and socialize with the local community.

This event was supported by Matryoshka from Novi Sad, which makes popular games for mobile devices.

In addition to them, here is who else you will be able to meet and what you will hear:

Marko Gardijan, CEO, Yboga

Wishlists instead of Installs

Years of mobile development, then a move to PC. Find out what changed in how Yboga designs, builds and thinks about UX, and how they landed a publishing deal for Crimson Freedom along the way.

Dušan Đurić, Founder, Klasičan gejming

From Zero to an Audience: Building a Gaming Brand on Social Media

How do you turn content about video games into a recognizable brand and build an engaged audience? Dušan will share practical lessons from growing Klasičan gejming, creating content for TikTok and Instagram, working with game dev and tech brands, and understanding what actually makes people stop, watch and engage.

Vukašin Mrkić, Marketing Lead, Driving Rogue

From Concept to Launch: Marketing the Lifecycle of an Indie Steam Game

Marketing an indie game starts long before launch. This presentation walks through the full lifecycle of bringing a game to Steam. From choosing a market-aware, manageable concept and scope, to setting up your Steam page, localization and inclusive positioning, demos, Steam Next Fest, Early Access, and launch. We’ll look at how development and marketing decisions influence each other, and how small teams can build momentum without trying to appeal to everyone.

Evgeniy Putilin, CEO

Where Your Money Is Leaking: An Operations Playbook for Game Studios

Game studios often grow revenue but watch profits stay flat. The money doesn’t leak through sales – it leaks through operations: rework loops that burn paid hours, invisible bottlenecks that cap throughput and missing project-level P&L that hides which projects actually make money. In this talk, Evgeniy will break down the three most common operational leaks he’s seen across creative studios, explain why they happen and share practical fixes you can apply right away. Backed by real experience scaling a game art studio’s revenue 6x in three years.

After the presentations, we continue with an informal gathering and toast the end of the summer.

Bring your favorite stories from the industry and come meet new people!

Add the event to your Google Calendar at this link.

Marko Gardijan,
CEO, Yboga
About the lecturer

Marko Gardijan is the founder and studio head at Yboga, a Belgrade-based studio. He spent eight years building and running Dream Hospital on mobile before leading the studio’s move to PC with Crimson Freedom.

Dušan Đurić,
Founder, Klasičan gejming
About the lecturer

Dušan Đurić is the founder and creator behind Klasičan Gejming, a Serbian gaming content brand reaching millions of views across social media. He creates gaming and tech content for a highly engaged regional audience and has worked with numerous gaming, tech and digital brands. His focus is on making gaming content accessible, entertaining and effective on short-form platforms.

Vukašin Mrkić,
Marketing Lead, Driving Rogue
About the lecturer

A member of the Science Technology Park Novi Sad, Serbia, with hands-on experience bringing an indie game to market. Helped grow the game from 0 to 300,000 Steam wishlists in just three months before launch, followed by 300,000 players in its first two weeks. Focused on indie game marketing, market positioning, Steam strategy, and building momentum from early development through launch.

Evgeniy Putilin,
CEO
About the lecturer

Fractional COO for creative studios and game companies. Career path: an aluminum mill, a car factory, a woodworking plant – then game production at Allcorrect, where he led the art division. Turned years of losses into 6x revenue growth over three years. Now helps studios find where margin leaks and fix it – process redesign and AI. Last engagement: uncovered $150K in hidden margin in 15 hours. Based in Serbia, working worldwide.

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