Video game market and player classification

Playing Narratives 02.06.2022.
Time 5 PM
Language English
Location Zoom
Price Free

Video game market and player classification

Last year's Playing Narratives mentor returns this year as a guest lecturer, and gives participants insights into the structure of the video game market, major trends, different player profiles and, most importantly, how they need to keep this in mind when conceptualizing their own projects.

Although the Playing Narratives program is aimed at young creatives entering the video game industry, as they will work on their own, collaborative game concepts, they need to have insights into market trends, genre specifics, player and user profiles, marketing approaches and many other aspects of the production and exploitation of products such as video games.

Dušan Žica, creative strategist with vast experience in marketing, but also specific projects in the field of indie or mobile video games, and more recently in the blockchain / NFT domain, will share with the participants his insights, but also provide advice for project work in this cycle, as he was the main mentor for the teams during the premiere edition of Playing Narratives in 2021.

This program is intended exclusively for participants in the Playing Narratives program, and is not open to the public. Thank you for your understanding.

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Program Playing Narrartives: Ideas to games is supported by the Franco-German Cultural Fund, which was established in 2003 on the occasion of the 40th anniversary of the Elysee Agreement. The general sponsor is Unreal Engine (i.e. companies Epic Games & 3Lateral), while the distinguished sponsor is the French company  Ubisoft Belgrade. This year, the Niš-based Webelinx Games also joined the program as a sponsor, while additional support in the realization will be provided by French and Goethe institutes from the entire region, as well as SGA colleagues from Slovenia GamesMAGDA and RGDA.

Dušan Žica,
Narrative Designer / Creative Director
About the lecturer

Dušan Žica is a narrative designer and transmedia narrator, dedicated to the theory, design and narration of video games, as well as table-top games and RPGs. After more than a decade spent in advertising agencies (BBDO, Ogilvy, Gray, JWT, etc.), where he worked as a multi-award winning copywriter and creative director, he continued his career as a creative strategist and later as a narrative designer / creative director in the video game industry. He has worked on multiple indie titles and collaborated with game publishers such as Outfit7 and Nutaku.