The latest research brings detailed insight and information about the domestic gaming industry and tracks the growth and development of this ecosystem from 2017 onwards. Stable growth continued in almost all areas, and these are some of the data we highlight:
- games made in Serbia were purchased/downloaded 100 million times in 2022 globally
- 330 new talents are needed this year alone
- 30% of employees are women
- half of all leading positions are held by women
- 52% develop original IP
- there are 140 companies, studios, and teams
- 15 most successful companies generated total revenues of 150 million euros
- 51 games published, and as many as 94 are currently in development
The report contains more precise data on revenue, companies, employees, games, and ecosystem. The vast majority of companies and studios make the most money through direct sales, which means that games are successful enough to ensure studio independence, team expansion, and work on new projects.
The main development centers are Belgrade, Novi Sad, and Niš. Even 30% of women still work in the industry, which positions us far ahead of the global average. The most sought-after positions are producers, managers, and monetization specialists.
The average game created in Serbia in 2022 is a casual or action F2P mobile title with ad monetization, created in about a year, on which a team of 10 people worked, most often made in Unity.
The largest number of teams so far prepare applications for local and European funds. The majority of respondents this year also cited the lack of opportunities for financing, high taxes, and complex bureaucratic procedures as the biggest obstacles in doing business.
In addition to data, the report also includes guest articles by domestic and global industry experts, focused on business topics and ecosystem development. We also share news about developments in education and new projects ahead.
This publication was supported by the European Bank for Reconstruction and Development, and data about revenues and financing we have collected and presented in partnership with PwC Serbia.