How we made it in games

SGA Empowers 24.03.2022.
Time 18:00
Language English
Location Nova Iskra Dorćol
Price Free

How we made it in games

According to the official annual report of the EGDF (European Game Developers Federation), Serbia is the first European country when it comes to hiring female talent in the gaming industry, with 30% of positions held by women, while the global average is still around 18%. However, there is always room for improvement. We want to see even more girls and women who are inspired to join the fastest growing technology and creative industry in the world.

Inclusion, diversity and strong representation are useful not only at the level of team culture, but also the development of ecosystems and the placement of well-designed products competitive in the global market, to which gamers will return and which they will love.

This is a dialogue that we want to have together, with all members of the local gaming ecosystem, and that is why we invite you to this panel we dedicated to these topics.

The panel session is moderated by the President of teh SGA Board Marija Ilić, and we invited to the conversation:

  • Ana Uzelac, Co-founder – Bunker VFX
  • Svetlana Spasić , Lead artist – Webelinx Games
  • Dunja Funduk, Brand manager – Playrix RS
  • Milica Todorović, Associate producer – Ubisoft, Women in Games
  • Johanna Nyllander, Head of Policy and Analytics – Swedish Gaming Industry

The audience will have the opportunity to ask questions directly. The aim of this panel is to educate attendees about the current state of the video game industry, to inspire them through positive representation and to give them initial information on how to enter the industry. We encourage an informal and cozy conversation. After the panel, we will hang out over drinks and network.

This panel is part of the SGA Empowers program, presented in cooperation with the Embassy of Sweden in Belgrade and the Swedish Institute, in partnership with the special Tekla program. These workshops, as well as the festival of the same name, aim to increase the number of women and girls in the IT industry, bring STEM education closer to young girls and strengthen their role in the development of the digital society.

Marija Ilić,
SGA, board president
About the lecturer

Marija Ilic is the President of the Board at the Serbian Games Association, a non-profit, non-government organization, with the goal of supporting the growth of the video games sector in Serbia. As a gaming studio co-founder, wearing many hats during a 15+ years long career gave Marija broad experience and expertise in both creative and leadership roles.

Johanna Nylander,
Head of Policy and Analytics, Swedish Games Industry
About the lecturer

Head of Policy & Analytics at the Swedish Games Industry Association. Has a background in mobile games and as an op-ed columnist. Works with data and policy to improve the public knowledge of video games and to create a better framework for the industry.

Dunja Funduk,
Brand Manager, Playrix RS
About the lecturer

Dunja is MSc in Communicology, and her dream job varied from journalism to marketing during the past seven years. Brand marketing has been her occupation for the last four years, and she has been concentrated on employer branding for the last two. In Playrix RS, she is focused on building a reliable brand voice, both internally and externally. Social media campaigns are her cup of tea, and communications of any kind are her passion.