Game history and types of gamers

Playing Narratives 11.05.2023.
Time 18:00-20:00
Language Serbian
Location Zoom
Price Free

Game history and types of gamers

The main mentor of the third cycle of the Playing Narratives program conveys to the participants insights into the structure of the video game market, the main trends, the different profiles of players and, most importantly, how they must take all this into account when conceptualising their own projects. Along with all this, we get to know more about the history of games and gaming, which has always been inextricably linked to man and everything we think about.

The lecture will provide an overview of the importance and perception of games throughout human history, with a look at the historical development and place that some games have in popular culture (directly and through transmedia), from the first tabletop RPGs and arcade pioneers, to modern PC MOBAs and mobile games. How and why we like to play, what games bring us and how computer games have changed the world we live in.

Although the Playing Narratives program is aimed at young creatives entering the video game industry, as they will be working on their own, collaborative game concepts, they must have insights into market trends, genre specifics, player and user profiles, marketing approaches and numerous other aspects of the production and exploitation of a product such as a video game.

Dušan Žica, a creative strategist with rich marketing experience, as well as concrete projects in the domain of indie or mobile video games, and more recently in the blockchain/NFT domain, will share his insights with the participants, but also provide them with advice for project work in this cycle, given that was the lead mentor for the teams during the premier edition of Playing Narratives in 2021.

This program is for Playing Narratives participants only, and is not open to the public. Thank you for your understanding


This program is organized and managed by SGA (Serbian Games Association), but it would not be possible without the support of the RECONOMY project, as well as dedicated partners from the industry – the company 3Lateral / Epic Games, Ubisoft Belgrade, and Two Desperados. In addition to them, the platform and the A Maze festival also participate in the project. / Berlin, as well as the Goethe-Institut and the French Institute in Serbia.

RECONOMY is a regional inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by HELVETAS Swiss Intercooperation in partnership with Help-Hilfe zur Selbsthilfe e.V and others in the Eastern Partnership and the Western Balkan countries.

Dušan Žica,
Narrative Designer / Creative Director
About the lecturer

Dušan Žica is a narrative designer and transmedia narrator, dedicated to the theory, design and narration of video games, as well as table-top games and RPGs. After more than a decade spent in advertising agencies (BBDO, Ogilvy, Gray, JWT, etc.), where he worked as a multi-award winning copywriter and creative director, he continued his career as a creative strategist and later as a narrative designer / creative director in the video game industry. He has worked on multiple indie titles and collaborated with game publishers such as Outfit7 and Nutaku.