FOR THE WIN! Conference – Keynote program

Conference 08.04.2022.
Time 7 PM
Language English
Location Bitef Theater
Price Free

FOR THE WIN! Conference – Keynote program

Under the slogan "Building exceptional game industry ecosystems", the conference will bring together almost 200 actors from the local, regional and European video game development industry in Belgrade on April 8, and offer an exciting program and networking opportunities, in as many as three locations! The local game dev community will be introduced to speakers from leading global companies such as Google, Outfit7, Epic Games, Focus Entertainment, Fingersoft, Playrix and others.

For the Win!: Building exceptional game industry ecosystems is not a usual gaming conference. It is a highly international event that brings together various actors, companies and ecosystem organizations, with the idea of ​​exchanging experiences and good practices, inspiring colleagues and influencing decision makers, in order to enable the best possible development of the local gaming ecosystem, and realize its full potential.

The all-day program – which will be held at the Yugoslav Film Archives (Kinoteka) and Bitef Theater, as well as other informal spaces in downtown Belgrade – will have its distinct stakeholder and b2b components. The first part of the program will present numerous European associations (Italy, Sweden, France, Romania and others, as well as the EGDF), and transfer their own practices of building successful frameworks for gaming ecosystem development, and various models of cooperation with the government, civil society and the market economy.

After the all-day program at Kinoteka, a completely different, almost festive atmosphere greeted us at the Bitef Theater, where three keynote lectures were scheduled, as well as the premiere presentation of the latest SGA annual report (for 2021!). In this way, the SGA became the first association in the world to publish its report for the previous year in early April. One aspect in which the domestic industry is already ahead of more experienced colleagues from the rest of Europe, and the report was presented by SGA Executive Manager Kristina Janković Obućina, who has been in constant contact with the entire community and representatives of all teams and companies since the association was founded.

This was also an ideal introduction to a review of global industry trends given by Tobias Knoke of Google, based on research the company conducted with Newzoo. This was followed by a review of how to best adapt your work process to the new distribution methods offered by Nuša Gantar from Outfit7, and at the very end of the program was the rare appearance of the founder of 3Lateral, today one of the leading people in new technologies at Epic Games – Vladimir Mastilović.

Vladimir Mastilović,
Epic Games, VP, Digital Humans Technology
About the lecturer

Vladimir is leading worldwide development efforts focused on digital human technologies at Epic Games. He is also a Founder and General Manager at 3Lateral, a company acquired by Epic Games in 2019, recognized for its technologies for the creation of convincing and interactive digital humans.

Vladimir’s contribution to computer graphics spans from data acquisition systems (3D and 4D scanning, photometric measurements) as well as compute pipelines for converting large data sets into interactive real time models. This work was applied in many AAA computer games over the past 15 years.

Vladimir currently focuses on the MetaHuman product, an innovative parametric model of realistic human appearance that will have many applications in the future of interactive media.

Nuša Gantar,
Outfit7, Senior Marketing Director
About the lecturer

Nuša is Senior Marketing Director at Outfit7 Group. As such, she’s responsible for leading and managing the success of game distribution strategies by connecting the Product and Distribution teams with users. Joining in 2013, she began her Outfit7 career producing the Talking Tom & Friends animated series, and building and driving the digital distribution of media content, before moving to Games Distribution.

Utilizing her expertise, as well as the 15+ years of experience she gained in the marketing, production, and gaming industries, she now runs the User Strategy department, which encompasses Product Marketing, Customer Success, Localization, and Game Writing. 


Tobias Knoke,
Google, Head of Gaming, EMEA Partnerships Solutions
About the lecturer

Tobias has been working in the Gaming industry for more than two decades. At Google, he held multiple Gaming roles across Ads, Google Play and YouTube in EMEA. Currently, he is leading Gaming across products and teams for driving strategic plans, programs and deals with the industry. Before joining Google in 2009 he was working on web game partnerships at AOL Germany and writing as an editor for several online gaming magazines.

Tobias holds a BA from Hamburg School of Business Administration and an Executive MBA from ESCP Europe. Today he is serving as a guest lecturer in Mobile Games, Game Design and Digital Marketing. When not playing across platforms, he is supporting growth companies as an Advisory Board Member.