Creative Tech Serbia 04.04.2023.
Time 09.30 AM - 5.30 PM
Language Serbian / English
Location Faculty of Organizational Sciences, Belgrade
Price Free


In cooperation with the Faculty of Organizational Sciences and numerous other partners, SGA presents a one-day conference dedicated to various aspects of data protection in the field of production and use of video games, via the Creative Tech Serbia program

Through one plenary session, four thematic sessions and one workshop, participants will look into various aspects of data protection within the video game industry, which has been identified as one of the most innovative and fastest growing branches of the creative and IT industry in Serbia for several years in a row.

In addition to the Commissioner for the Protection of Information of Public Importance, as well as the Commissioner for Equality and numerous participants, the special guest will be Leena Kuusniemi, professor and consultant from Finland with extensive professional experience in this field. In addition to her, the program will be attended by representatives of FON, SHARE Foundation and UNICEF, as well as domestic gaming companies and regional law offices.

The one-day conference will be held on Tuesday, April 4th in the FOS building (Jove Ilića 154, Belgrade), and is intended for professionals from the gaming industry, lawyers, experts, researchers, students and other relevant stakeholders and interested individuals and organizations. We invite all interested parties to register!

You can view the entire conference agenda here! It will feature more than 20 participants, while the final agenda with the topics of individual presentations will be published a few days before the conference.

Welcome speeches will be given by Milan Martić (Dean of the Faculty of Organizational Sciences) and Milan Marinović (Commissioner for Information of Public Importance and Personal Data Protection), while Brankica Janković, Commissioner for the Protection of Equality, will participate in the UNICEF panel. On the behalf of of FOS, professors Đorđe Krivokapić, Mladen Čudanov, Slavica Cicvarić Kostić, Jelena Anđelković Labrović as well as Ivona Živković and Andrea Nikolić will also participate, while Mirko Stojković will join from the Faculty of Dramatic Arts. The representatives of the industry will be Kristina Šarenac and Nikola Vasiljević from the company Mad Head Games, Suzana Rakonjac from Ubisoft Belgrade, as well as Mina Bogdanović on behalf of Peaksel. The legal side of data protection in gaming will be reflected upon by Sanja Spasenović and Goran Radošević on behalf of the Karanović & Partners office, as well as Marija Vlajković Zdravković on behalf of Moravčević Vojnović and Partners in cooperation with Schoenher. SHARE Foundation will be represented by Danilo Krivokapić and Jelena Adamović, while UNICEF by Vesna Savić Đukić.

In addition to the plenary program, thematic sessions dedicated to the protection of player data are planned, followed by a panel dedicated to the protection of children led by UNICEF, as well as a session dedicated to the HR sector and data protection in this domain. One of the sessions will provide an opportunity for FON students to meet HR sector managers of domestic gaming companies organized by the FON Board program, while HR managers involved in the activities of the “peer group” coordinated by SGA will have a workshop with a guest from Finland.

The co-organizers of this international conference are the Serbian Games Association (SGA) and the Faculty of Organizational Sciences, in cooperation with UNICEF, law offices Karanovic&Partners and Moravčević Vojnović and Partners in collaboration with Schoenherr, as well as the SHARE Foundation.

This activity is launched by the Creative Tech Serbia supercluster, with the support of USAID Serbia and ICT Hub Belgrade (through the Serbia Innovates project). You can read more about the Creative Tech Serbia supercluster here.

Leena Kuusniemi,
Managing Director, ICT Legal Consulting
About the lecturer

Leena Kuusniemi is a technology lawyer and MD of ICT Legal Consulting of Finland in Helsinki. She has worked in Legal departments of Rovio Entertainment (“Angry Birds” Finland HQ) and Nokia (Director Legal&IP in Finland HQ, Vancouver BC, Copenhagen) supporting strategic technology licensing, mobile advertising and global privacy, data security and regulatory matters.

Leena Kuusniemi is a Visiting Fellow at the European Centre on Privacy and Cybersecurity (Maastricht University), lecturing regularly on both DPO Certification and Advance Master courses,  and she has attended several EU Commission Working Groups around privacy, consumer rights and technology platform issues.

She has spoken at IAPP events, Privacy Laws& Business, Nordic Privacy Arena, Game Law Summit and other technology licensing, data protection and security events. She has her qualification degree from the University of Helsinki and an additional LL.M. (Law and Information Technology) from the University of Stockholm and has attended Harvard Law School’s Internet Law course in 2001.