FOR THE WIN! – B2B + Stakeholder program

Conference 26.05.2023.
Time 11.15 AM - 4 PM
Language English
Location Yugoslav Film Archives
Price Free, by invite

FOR THE WIN! – B2B + Stakeholder program

For the Win! is a new and unique event in the European game dev space. After the packed program last year, we are proud to present the 2nd edition as a two-day experience this May! For the Win! is an invite-only & free event spread across multiple amazing venues, set in the capital of one of Europe’s fastest developing local game dev ecosystems.

What makes FTW! different from other game dev conferences is its ecosystem approach, as we like to call it. FTW! aims to follow the broader trends relevant to the game development community, and is eager to involve stakeholders, European and national trade associations and decision makers, as well as to bridge different European regions.

We want to bring forward topics such as policies related to game development on the European and local levels, as well as relationships between the academic sector and the industry, and beyond. We are especially proud that we are joined by representatives of many relevant industry associations – such as IGDAEGDFISFE and UKIE – and that we are organizing a special working round table for representatives of the Serbian academic sector in collaboration with the British Council.


Jari Pekka Kaleva Managing Director @European Game Developer Federation (EGDF) + Benjamin Seignovert Policy & Public Affairs Manager @Interactive Software Federation of Europe (ISFE) + Natasha Skult Chair-Emeritus @International Game Developers Association (IGDA) + Shahneila Saeed Head of Education @UKIE + Tansu Kendirli Turkish Game Designers, Developers Producers & Publishers Association @OYUNDER + Güven Çatak Founder/Director @Bahcesehir University Game Lab Istanbul (BUG) + Andreea Sava Events Manager @Romanian Game Developers Association (RGDA) + Simay Dinç Founder @Women in Games Turkey + Gorast Cvetkovski President @Macedonian Game Developers Association (MAGDA) + Aleksandar Gavrilović Secretary @Croatian Game Developers Alliance (CGDA)


On this track, we will go beyond the mobile-focused program on the Gamecamp x AppHub track, and we will be hosting lectures, panels and Q&As with the representatives of local and regional companies and studios who are involved both in “core” game development and the relevant and related service providing. We will touch upon selected topics from the realms of business development, AA to AAA production, case studies and more.

The participants include some of the local, regional and international leaders of the industry: Mike Sanders VP of Creative Technology @Activision/Blizzard/King, Uroš Banješević CCO @Mad Head Games, Miroslav Mićević Director of Operations @Ebb Software, Uroš Sikimić Business Development Lead @3Lateral/Epic Games, Mitja Stegne Seniro Lead Marketing Video Expert @Outfit7, Doruk Demisar Co-Founder @Digi Game Startup Studio, Marko Ristić COO @Tria and Ivan Vasiljević Founder @Digital Asset Tailors.

The event is realized with the support of numerous partners, including the companies GoogleOutfit73 Lateral/Epic Games i Two Desperados, as well as organizations such as The British CouncilUSAIDSwissEPMEDIA Creative Europe Desk SerbiaSerbia Innoveates, ICT HubVenture an Idea and the supercluster Creative Tech Serbia. The main media partner is Netokracija.

Uroš Banješević,
CCO, Mad Head Games
About the lecturer

As one of the pioneers of game development in the region and Chief Creative Officer of the Mad Head Games studio, Uroš has almost twenty years of experience in the field of 2D and 3D art, animation and game design.

In addition to being one of the founders of Mad Head Games studio and one of the pioneers of game development in Serbia, Uroš is also the winner of several world awards in the field of digital graphics. With over 30 projects he has led MHG studio teams on, he has learned a lot about failure, perseverance and success. Uroš switched his status from a young developer to an industry veteran – with a reason.

Michael Sanders,
Vice President of Creative Technology and Visual Services, Activision/Blizzrad/King
About the lecturer

Mike Sanders is the Vice President of Creative Technology and Visual Services for Activision overseeing innovation in art, animation and production across Activision’s game franchises, most notably Call of Duty.  Mike is focusing on bringing film VFX quality to game development and emerging content markets.

He was previously Director of Visual Production for Industrial Light & Magic, collaborating with Disney divisions such as Lucasfilm, Pixar, Marvel and Imagineering and built much of the foundational creative technology of the ILMxLAB.  He has many patents awarded for digital production and virtual cinematography. In 2009, Michael was recognized by the Producer’s Guild of America as a member of their inaugural Digital 25 list for the most notable contributors to digital story telling.

Mike is one of the entertainment industry’s leading experts in advanced technologies for realism in computer graphics for films and games. He has over 25 years of experience in creating cutting edge imagery for more than 100 major motion pictures and AAA game titles. Mike has worked with most top directors and every major studio, including such memorable projects as the digital cast in Titanic, many of the effects in the Star Wars prequels and sequels, the behind-the-scenes tech that launched Avatar, and the believable characters in Pirates of the Caribbean.

Miroslav Mićević,
Director of Operations, Ebb Software
About the lecturer

Miroslav has been in the video game industry for 8 years and has dealt with various things in numerous studios: from marketing, community management, through business development, to production, organizing teams and making studio strategy. He finds motivation in the inexhaustible broadening of horizons, the opening of new opportunities, and the endlessly inspiring work with different people.

Natasha Skult,
CEO, MiTale
About the lecturer

Natasha Skult is the CEO & Creative Director of MiTale, a game development company from Finland focusing on narrative-driven experiences and gamification. She is an active member of the Finnish and international games industry as a Chairperson of W Love Games and Chair-Emeritus of IGDA. Besides industry work, she is active in academic research on interactive storytelling with quantum computing and teaches courses in game design and game (digital) art production at University of Turku.