SGA announces For the Win! speaker list

Nearly 30 lecturers from more than 10 countries will contribute to the program of the premiere conference For the Win!, which is held under the slogan Building Exceptional Game Industry Ecosystems. They come from companies such as Google, Epic Games, Outfit7, Focus Entertainment, Fingersoft, Reality Games, MMOS and others, as well as gaming associations of Sweden, France, Italy, Finland and the European Union

For the Win! is an international event that brings together various actors and companies from the video game ecosystem, with the idea of exchanging experiences and good practices, inspiring colleagues and influencing decision makers, to enable the best possible development of the domestic gaming ecosystem, and realize its full potential.




The all-day program will have several segments, at as many as three locations in Belgrade. Following the SGA Annual Assembly, the stakeholder module will bring together representatives of European gaming associations, and present various ways to systematically support the development of the gaming industry at national and European level. Audiences will have the opportunity to hear prominent European gaming actors, such as Hendrik Lesser (Chairman of the Board of EGDF), Thalita Malago (Director of the Italian Association IIDEA), Per Stromback (Spokesman for Swedish Game Industry), David Rabineau (Vice President of the French Association SNJV) and Olli Sinerma from Business Finland.

The B2B module of the program will present several interesting topics and case studies: Sanja and Dušan Čežek (Fuch + Dachs) will talk about the development and financing of the game Ministry of Broadcast, Yves Le Yaouanq from Focus Entertainment, the second largest French publisher will talk about PC publishing. and Tea Dora and Dejan Zadnikar from Outfit7 will present the launch study of the game My Talking Angela 2. Daniel Fischer from the Finnish company Fingersoft will also address the audience, and the program will be rounded off at the Cinematheque by Attila Szantner from the Swiss company MMOS, which connects scientific research and multiplayer games.

Throughout the day, a treat for all those involved in mobile development will be the GameCamp Room, with a rich program of lectures and case studies from companies such as Google, Reality Games, AppsFlyer, as well as local Two Desperados, Nordeus or GamebizConsulting. Among the lecturers are Mariusz Gąsiewski, Alessandro Valentino, Richard Lakučs and Thiago Nam (Google), Filippos Drogitis and Łukasz Baranowski (Reality Games), Mateusz Bocheńczak (AppsFlyer), as well as from domestic companies Andrej Kugonić, Lana Čubrić and Božo Janković. will mainly cover issues of growth, user acquisition, optimization and marketing.

After a short break, the program continues at the Bitef Theater with a keynote program, which will be preceded by the premiere presentation of the SGA Annual Report for 2021. We will upgrade local trends to global ones, through the lecture Next Level: Navigating the New Normal in Gaming by Tobias Knoke, head of the gaming department at Google for the EMEA region. After that, the audience will be introduced to Nuša Gantar, senior marketing director at Outfit7, and at the end we will get first-hand insights into the process of creating one of the most notable recent projects that blurs the boundaries between film and video game art and immersive experiences. which was operated by a company from Serbia. Vladimir Mastilović, vice president for digital people at Epic Games and founder of Novi Sad’s 3Lateral, will talk about cooperation on the Hollywood project Matrix Awakens, and the boundaries between interactive and linear content.

After such an inspiring end to the regular part of the program, delegates and guests of the conference will have the opportunity to get to know the authentic atmosphere of the Belgrade music and “nightlife” scene. It is possible to download the PDF agenda.


The main partners of the conference are the project Serbia Innovates, USAID, ICT Hub, Unreal Engine (Epic Games), Playrix RS, Gamecamp, SwissEP, French Institute, Goethe-Institut and the Embassies of Sweden and Finland, while the main media sponsor is Netokracija.