
WHAT MAKES FTW! DIFFERENT?
For the Win! is a new and unique event in the European game dev space. After the packed program last year, we are proud to present the 2nd edition as a two-day experience this May!
It gathers both gaming professionals from the wider regions of CEE, Adriatic and the Balkans, as well as some of the leading European experts, decision makers and game dev ecosystem stakeholders. The premiere edition was held in April 2022, and despite the challenging times in which it was inaugurated, it attracted around 200 professionals from Serbia and across Europe.
FTW! proved to be a refreshing space for networking, knowledge transfer and discussions about the future of the European game dev communities.

WHO’S COMING?
For the Win! is an invite-only & free event spread across multiple amazing venues, set in the capital of one of Europe’s fastest developing local game dev ecosystems.
If you are a game dev professional, studio head, stakeholder, researcher or interested to get professionally involved with the game dev community – let us know if you are interested in attending.
In 2023, we are preparing four distinct tracks, as well as other side programs and activities, presenting 30+ speakers and bringing together more than 200 game dev professionals, as well as all those interested in getting involved with our flourishing community.
Interested in attednding? GET IN TOUCH!

KEYNOTE PROGRAM
To kick off the action, on May 25th we are presenting an evening keynote program featuring three amazing industry heavyweights, who are representing some of the most recognizable companies and organizations on the European, but also global game dev map. Each of them will bring their unique perspective – from an ecosystem standpoint, over trends in mobile development, to the most cutting-edge creative technologies.
Jo Twist
CEO @UKIE
Denise Farrelly
Head of Apps & Gaming, EMEA partnerships @Google
Mike Sanders
VP of Creative Technology @Activision/Blizzard/King

GAMECAMP x APPHUB
For the second year in row, we are teaming up with Google, who will bring their special Gamecamp meets AppHub program to the main hall of Kinoteka on May 26th!
You’ll have the opportunity to hear fresh industry trends, Google’s latest product updates and a host of best practices across UA, monetisation, user experience and more. There’ll be plenty of opportunities to connect with some of the best talent the app & gaming scene has to offer.
AppHub will bring the best of “One Google” approach to the audience having representatives from Google Ads, AdMob, Firebase, and Play bringing a unique mixture of keynotes on one stage. Gamecamp will then bring the industry perspective to drive an independent and holistic vision on all stages of the app’s success.
Whether you are a seasoned developer or just starting out, App Hub x GameCamp at the For the Win! conference is the perfect event for you!

GAMECAMP x APPHUB SPEAKERS
Mladen Vlašić Industry Head @Google + Marko Spasojevič Senior Game Designer @Outfit7 + Robbie Hopkins Strategic Partnerships Development Manager @Google Play + Vera Tariko Strategic Partner Manager @Google AdMob + Yulia Konchenkova Gaming Growth Manager @Google Ads + Julia Sharikova Gaming Growth Manager @Google + Igor Kurmak Head Of Analytics @Helio + Paweł Dzikowski Lead Game Designer @GameDesire Group + Priyank Badkul VP of Products & Monetization @Tripledot + Michal Hablovic Ad Monetization Lead @Pixel Federation + Andrej Kugonić Head of Marketing @Nordeus + Mariusz Gąsiewski CEE Mobile Apps Lead @Google + Kirill Vaganov Business Development Manager @AppMagic

STAKEHOLDER MODULE
What makes FTW! different from other game dev conferences is its ecosystem approach, as we like to call it. FTW! aims to follow the broader trends relevant to the game development community, and is eager to involve stakeholders, European and national trade associations and decision makers, as well as to bridge different European regions.
We want to bring forward topics such as policies related to game development on the European and local levels, as well as relationships between the academic sector and the industry, and beyond. We are especially proud that we are joined by representatives of many relevant industry associations – such as IGDA, EGDF, ISFE and UKIE – and that we are organizing a special working round table for representatives of the Serbian academic sector in collaboration with the British Council.

STAKEHOLDER MODULE PARTICIPANTS
Jari Pekka Kaleva Managing Director @European Game Developer Federation (EGDF) + Benjamin Seignovert Policy & Public Affairs Manager @Interactive Software Federation of Europe (ISFE) + Natasha Skult Chair-Emeritus @International Game Developers Association (IGDA) + Shahneila Saeed Head of Education @UKIE + Tansu Kendirli Turkish Game Designers, Developers Producers & Publishers Association @OYUNDER + Güven Çatak Founder/Director @Bahcesehir University Game Lab Istanbul (BUG) + Andreea Sava Events Manager @Romanian Game Developers Association (RGDA) + Simay Dinç Founder @Women in Games Turkey + Gorast Cvetkovski President @Macedonian Game Developers Association (MAGDA) + Aleksandar Gavrilović Secretary @Croatian Game Developers Alliance (CGDA)

B2B MODULE
On this track, we will go beyond the mobile-focused program on the Gamecamp x AppHub track, and we will be hosting lectures, panels and Q&As with the representatives of local and regional companies and studios who are involved both in “core” game development and the relevant and related service providing. We will touch upon selected topics from the realms of business development, AA to AAA production, case studies and more.

SHIFT 2 GAMES – BRAND NEW TRACK FOR STUDENTS
Our new platform aimed at promoting and demystifying the game development industry to students and young professionals is launching on June 1st this year! It will encompass a thorough online platform that will be a one-stop-shop for anyone interested in getting professionally involved in game dev, a TV show format aired on a regional e-sports cable channel and a series of events that will promote our industry to the creatives and tech enthusiasts alike.
At this year’s FTW!, we will bring together students from across Serbia who are studying some of the programs and courses relevant to game dev, and connect them to some of the leading industry experts. Featuring representatives of 3 Lateral/Epic Games, Outfit7, Two Desperados, MiTale, Ubisoft Belgrade and many many more!

SHIFT 2 GAMES – SPEAKERS

We will take you on a journey around our capital – Belgrade
The conference will take place across five different venues, in one of the most dynamic capitals in CEE. We will be using a multi-functional conference venue, a theater, a creative hub and round up the event with a hangout in the bohemian quarter – all 10 minutes’ walking distance from one another.
Belgrade is a 1-2 hour (direct) flight away from most European capitals, and is famous for its hospitality, great weather and an open spirit. In case you decide to stick around and enjoy our city until the end of the weekend, you will definitely not regret it.