Nearly 30 lecturers from more than 10 countries will contribute to the program of the premiere For the Win! conference, which is held under the slogan Building Exceptional Game Industry Ecosystems. It is a highly international event that brings together diverse actors and companies from the video game ecosystem, with the idea of exchanging experiences and good practices, inspiring peers and influencing decision makers, to enable the best possible development of the domestic gaming ecosystem, and realize its full potential.

Following the closed session of the SGA Annual Assembly, the stakeholder module will bring together representatives of European gaming associations, and present various ways in which to systematically support the development of the gaming industry at the national and European levels.

The audience will have the opportunity to hear prominent actors of European gaming, such as Hendrik Lesser (Chairman of the Board of EGDF), Thalita Malago (Director General of the Italian Association IIDEA), Per Stromback (Spokesman for the Swedish Game Industry), David Rabineau (Vice President of the French Association SNJV) and Olli Sinerma from Business Finland.

The B2B module of the program will present several interesting topics and case studies:

• Sanja and Dušan Čežek (Fuch + Dachs) will talk about the development and financing of the game Ministry of Broadcast
• Yves Le Yaouanq from Focus Entertainment, the second largest French publisher will talk about PC publishing
• Tea Dora and Dejan Zadnikar from Outfit7 will present the launch study of the game My Talking Angela 2
• Daniel Fischer from the Finnish company Fingersoft will also address the audience,
• The program will be rounded off at the Cinematheque by Attila Szantner from the Swiss company MMOS, which connects scientific research and multiplayer games.

Throughout the day, a treat for all those involved in mobile development will be the GameCamp Room, with a rich program of lectures and case studies from companies such as Google, Reality Games, AppsFlyer, as well as local Two Desperados, Nordeus or GamebizConsulting.

Among the lecturers are Mariusz Gąsiewski, Alessandro Valentino, Richard Lakučs and Thiago Nam (Google), Filippos Drogitis and Łukasz Baranowski (Reality Games), Mateusz Bocheńczak (AppsFlyer), as well as from local companies Andrej Kugonić, Lana Čubrić and Božo Janković. The sessions will mainly cover the issues of growth, user acquisition, optimization and marketing.

After a short break, the program continues at the Bitef Theater with a keynote program, which will be preceded by the premiere presentation of the SGA Annual Report for 2021.

We will upgrade local trends to global ones, through the lecture Next Level: Navigating the New Normal in Gaming by Tobias Knoke, head of the gaming department at Google for the EMEA region. After that, the audience will be introduced to Nuša Gantar, senior marketing director at Outfit7, and at the end we will get first-hand insights into the process of creating one of the most notable recent projects that blurs the boundaries between film and video game art and immersive experiences. which was operated by a company from Serbia:

Vladimir Mastilović, vice president for digital people at Epic Games and founder of Novi Sad-based 3Lateral, will talk about cooperation on the Hollywood project Matrix Awakens, and the boundaries between interactive and linear content.

After such an inspiring end to the regular part of the program, delegates and guests of the conference will have the opportunity to get to know the authentic atmosphere of the Belgrade music and “nightlife” scene.

The live concert and DJ set will be enjoyed in the ambience of the famous part of the city locally best known as “Cetinjska”, more precisely the former brewery of Ignjat Bajloni, a Czech who came to Belgrade in 1855.

We will hang out in Dim, which is best described by its owners: “Dim cultivates the culture of adult clubbing. It is not a day or night club. Dim is afterwork, a pre-party psychedelic triclinium. Dim’s location amplifies an atmosphere that is not a classic club, but still operates within the entertainment industry. “