PlayAI – the good, the bad, the beer

Special event 05.06.2025.
Time 6 PM - 9 PM
Language English
Location StartIt Centar Beograd, 5 Savska Street
Price free
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PlayAI – the good, the bad, the beer

It's time for an evening dedicated to the use of artificial intelligence in the gaming industry!

As a part of AI Week, a festival of technology and creativity organized by StartIt, a segment of the program is reserved for the use of AI in game development. This is a great opportunity to glimpse into the future of the gaming industry. From character and world creation, to QA process automation and advertising, our speakers will share concrete experiences, tools and insights from their studios and teams.

:globe_with_meridians: Who is the event for?

For Developers, Designers, QA Engineers, Monetization Specialists, students and all curious minds interested in how AI is changing the gaming industry.

 

📋What awaits you:

 

Nenad Jovanovski (SGA)

Nenad will briefly present the work of the Serbian Games Association, and then show different ways a Project Manager can use AI.

 

Đorđe Đorđić (Pixels2Pixels Studio)

AI in Game Design and Development

Discover how generative AI is transforming the way games are imagined, designed and built. From rapid prototyping and character creation to dynamic storytelling and procedural content generation, this talk explores real-world applications of AI in modern game development. Learn how studios are integrating AI tools into their pipelines and what the future holds for creativity in interactive experiences.

 

Nikita Ershov (Playkot – SuperCity)

Automating Game QA: From Chaotic Prompts to Production

Over the past six months, Playkot’s team has transformed live-game QA from ad-hoc ChatGPT prompts into a repeatable, AI-driven pipeline in Cursor IDE. Nikita will share the real-world use cases, missteps and breakthroughs that let them swap tedious manual checks for automated tests, fully document their testing flows and empower every team member to run and extend AI-powered QA.

 

Damjan Kačar (GameBiz Consulting)

Can AI be an Ad Monetization Manager: The Good, the Bad and the Hallucinated

From writing emails to giving medical advice, AI is steadily encroaching on many different domains. This begs the question: are these chatbots actually good enough to replace the real thing? Are our jobs at risk of being taken over by AI? We’ll examine that through the lens of ad monetization and how good the currently available AI models are in navigating the daily challenges of such work.

 

After the twenty-minute presentations, you can expect networking with what, let’s face it, is what you’ll all come for – beer. See you!

Đorđe Đorđić,
CEO, Pixels2Pixels Studio
About the lecturer

Founder and CEO of Pixels2Pixels Studio, Djordje leads a company specializing in cutting-edge 3D and XR solutions. Based in Serbia, Pixels2Pixels Studio excels in delivering innovative, high-quality services tailored to meet the needs of our global clients. With over eight years in the profession, Djordje is passionate about creating immersive experiences and bringing ideas to life through technology and creativity.

Nikita Ershov,
QA Engineer, Playkot
About the lecturer

Nikita is a QA Engineer with four years of experience, including two years in game development. At Playkot, he works on SuperCity, a top city-builder with a 13-year legacy, over 30 million players and a presence on eight platforms. He ensures the quality of live events, new features and frequent content updates. His professional interests include test automation, game-economy validation, and streamlining QA workflows with Postman, custom scripts and AI. Nikita focuses on maintaining high quality without slowing down development.

Damjan Kačar,
GameBiz Consulting, Ad Monetization Specialist
About the lecturer

A passionate gamer since childhood (blessed Sega Mega Drive days), Damjan has been in the mobile games industry for more than four years. As an Ad Monetization Specialist at GameBiz, he worked with more than 30 publishers, including some of the biggest names in the industry, such as Tactile Games, Inspired Square, Pixel Federation and Trailmix Games, helping them optimize their ad monetization strategies and drive growth.

In his free time, he engages with almost every nerdy thing under the sun (books, comics, anime, board games, etc.). Recently, he started playing chess, trying to work on his patience. It’s not going well.

Nenad Jovanovski,
Project Manager, SGA
About the lecturer

Nenad Jovanovski, project manager at SGA. Although formally educated in agriculture, he entered the IT world through his work at Startit. He gained informal education by working with the Scout Association of Serbia, where he created and led projects. There, he developed skills which he further honed through professional engagements. At SGA, he is involved in project management. Additionally, he has had the opportunity to work on developing partnerships for the European region, as well as to work and volunteer in Germany and South Korea. His love for nature has been channeled into the startup Bifrost, which develops biodegradable alternatives to plastic, and which, along with scouting, fills his free time.

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