Last year alone, the mobile gaming market generated a revenue of $ 86.3 billion. The segment has grown almost sevenfold since 2012 – much more than computers and consoles. Hyper-casual games in particular have seen incredible growth in the last two years, and are often on all top charts for mobile games.

Atari founder Nolan Bushnell said the best games were “easy to learn and difficult to master” – an aphorism now known as Bushnell’s law. This philosophy is at the heart of the hyper-casual genre, which is one of the reasons why it is so popular and widespread. Another feature is that their way of playing is simple and direct – to the extent that it is recognizable at first sight.

For many players, this is the first type of game they have ever played, so it is no wonder that the genre has experienced so much expansion during the pandemic.

We are glad to have invited one local and one guest magician of this genre as our guests. By registering for this lecture, you get the opportunity to listen to their presentations and ask them all the questions you have in a Q&A session.

We’ll cover two topics:

1. Challenges in the hypercasual industry and rapid prototype validation – How many products should be thrown in the bin before a hit title is made? How to read metrics correctly and base iterations on them? How a former three-member team from Novi Sad figured it all out, and released games for Voodoo, Homa Games and Apple Arcade!
2. From Prototype to Acquisition – Go through the story of Firescore Interactive as they started as a small team working from a shared office, and quickly went on to become a hypercasual success story. Learn from the production process of the global Christmas hit Soap Cutting, the technical mastery of Acrylic Nails, and the hard work it took to launch their third game Hair Dye! Get an inside look into the acquisition of Firescore by CrazyLabs and what that means for the future of the gaming industry in India and Asia.